Thang Long Imperial Citadel – Hanoi Participates in International Travel Expo Ho Chi Minh City (ITE) 2025

20/11/2025

From September 4 to September 6, 2025, in response to the spirit of “Hanoi – Live Every Moment”, the Thăng Long Imperial Citadel – Hanoi is participating in the Tourism Promotion Program at the Ho Chi Minh City International Travel Expo (ITE) 2025, held at the Saigon Exhibition and Convention Center (SECC), Tan My Ward, Ho Chi Minh City.

The Ho Chi Minh City International Travel Expo (ITE) 2025 is one of Vietnam’s most reputable and large-scale annual international tourism events. With the theme “Sustainable Tourism, Vibrant Experiences”, the expo showcases the innovation and breakthrough spirit of Vietnam’s tourism industry amid global economic fluctuations. It serves as an important bridge connecting management agencies, associations, and domestic tourism businesses, fostering cooperation, improving competitiveness, and affirming the appeal of Vietnam’s tourism sector – particularly that of Hanoi – across regional and international markets.

The exhibition features a variety of notable activities, including the promotion and introduction of the Thăng Long Imperial Citadel, one of the most outstanding heritage sites of cultural and architectural significance and a signature tourism product of the Capital. Participating in the event, the Thăng Long Imperial Citadel showcases tourism products and distributes complimentary publications and souvenirs about the heritage site to visitors, partners, travel companies, and domestic and international media.

At this year’s expo, Hanoi presents a Promotional Space for Tourism Marketing themed “Hanoi – Live Every Moment,” focusing on promoting the Capital’s tourism image, products, and services to both domestic and international markets; honoring the value of cultural and historical heritage; and offering visitors and partners unique and engaging experiences.

In addition, Hanoi aims to strengthen cooperation and connections with domestic and international travel agencies, hotels, airlines, and tourism businesses; introduce stimulus programs and new tourism products; and update market trends to develop appropriate development strategies, promote Hanoi’s tourism sector, and enhance competitiveness.

Below are some additional images from the event:

Opening of the exhibition “Vietnamese Cultural Heritage – Vitality from tradition to modernity”

Launch Ceremony of the Tourism Product “Memories of the Flag Tower” & The Experience Tour of the Same Name

Launch Ceremony of the Tourism Product “Memories of the Flag Tower”